Winter launch content — Höyfjell Outdoor

Höyfjell Outdoor GmbH · Winter collection launch campaign

Thanks for the brief on the winter launch. Here is what I would shoot and deliver, and exactly what usage is included. I have built it around the 20 January go-live date.

Launch campaign

The full content set, with the usage the campaign actually needs.

€4,000

excluding tax

What’s included

Three Reels, 30–45 seconds
One five-image carousel
Three stories on launch day
Two-day location shoot in Jotunheimen
Two revision rounds per deliverable

Usage rights: Six months on Höyfjell's own Instagram, TikTok, website and newsletter, plus 30 days of paid amplification on the launch Reel. 60-day category exclusivity included.
Revisions: Two rounds per deliverable
Delivery: First cuts 7 days after the shoot, live from 20 January
Timeline: Two-day shoot week commencing 12 January, first cuts within 7 days, content live from 20 January.

Scope

A two-day shoot in Jotunheimen producing three Reels of 30–45 seconds, one five-image carousel and three launch-day stories. You get six months of use across your own Instagram, TikTok, website and newsletter, plus 30 days of paid amplification behind the launch Reel, and 60 days of category exclusivity.

Two shooting days in Jotunheimen, travel and accommodation covered by the fee
Product supplied ahead of the shoot
No usage outside the channels and window listed
Content is delivered as finished edits, not raw footage

Not included

Everything below is available — it just sits outside the price above, so there are no surprises later.

Extended paid media rights
Paid usage beyond the included 30 days, across your ad accounts.
€900per month
Whitelisting on my handle
Running ads from my account rather than yours.
€1,500per month
Extended category exclusivity
Beyond the 60 days included.
€600per month
Additional platform or cutdown
A further edit for YouTube Shorts, Pinterest or display formats.
€450per asset
Extra revision round
Beyond the two included per deliverable.
€250per round

Payment terms

50% on signature, 50% within 14 days of the last deliverable going live. Prices exclude VAT.

Accept below and I will lock the shoot week and start the location plan. Happy to adjust the deliverable mix if the campaign shifts.

Accepting confirms the scope and price above. No signature needed.